{
  "name": "Dilijenz Brand System",
  "version": "0.2.0",
  "updatedAt": "2026-05-03T08:05:00Z",
  "brandIdea": "Board confidence before the meeting.",
  "promise": "Dilijenz helps boards see what matters, what is missing, and who owns what next.",
  "positioning": {
    "category": "Agentic governance confidence layer",
    "is": [
      "A thinking layer for governance",
      "A board-pack confidence and follow-through system",
      "Structured judgement over vital board information"
    ],
    "isNot": [
      "A generic AI chatbot",
      "A passive board portal",
      "A consultancy brand"
    ]
  },
  "lines": {
    "brandTagline": "Boards made clear.",
    "heritageTagline": "Boards made simple.",
    "marketLine": "Vital information for better board decisions.",
    "wedgeLine": "See what is missing before the board meets.",
    "agentLine": "Structured judgement for governance.",
    "oneLineSummary": "Dilijenz is an agentic governance system that helps boards think clearly, act decisively, and stay accountable."
  },
  "voice": {
    "archetype": "The calm board secretary, the sharp NED, and the careful product operator in one voice.",
    "principles": [
      "Say what is known.",
      "Say what is inferred.",
      "Say what is missing.",
      "Name the owner or ask for one.",
      "Move from noise to decision.",
      "Challenge weak thinking without theatre.",
      "Never imply certainty that the evidence cannot support."
    ],
    "doSay": [
      "The pack is not yet board-ready because the owner, decision route, and evidence source are missing.",
      "There are two decision gaps and one under-owned risk in the material provided.",
      "This should be reviewed by the chair before it is shared with the full board."
    ],
    "avoidSaying": [
      "AI-powered board transformation",
      "Autonomous board member",
      "Unbreakable security",
      "Instant governance",
      "Revolutionary dashboard"
    ]
  },
  "typography": {
    "display": {
      "preferred": "Source Serif 4",
      "fallback": "Georgia, Times New Roman, serif",
      "role": "Strategic headlines, board-level propositions, report covers",
      "weights": ["400", "500", "600"]
    },
    "textAndUi": {
      "preferred": "Inter",
      "fallback": "Aptos, Segoe UI, Helvetica Neue, Arial, sans-serif",
      "role": "Body copy, navigation, product UI, report sections",
      "weights": ["400", "500", "650", "700"]
    },
    "evidence": {
      "preferred": "IBM Plex Mono",
      "fallback": "SFMono-Regular, Consolas, Liberation Mono, monospace",
      "role": "Status labels, source IDs, dates, audit notes, protocol references",
      "weights": ["400", "500", "600"]
    }
  },
  "colour": {
    "assuranceNavy": "#061b3d",
    "brandBlue": "#2820b4",
    "periwinkle": "#5f87ea",
    "ice": "#abc8e6",
    "seafoam": "#9fc0bd",
    "paper": "#f7fbfd",
    "mist": "#eaf6fb",
    "panel": "#ffffff",
    "ink": "#0f1720",
    "muted": "#55606b",
    "line": "#d9e3ea",
    "evidenceGreen": "#4d8b74",
    "riskAmber": "#b7791f",
    "criticalRed": "#a33b3b"
  },
  "logoAssets": {
    "activeLogo": "/assets/dilijenz-logo-original.png",
    "activeMark": "/assets/dilijenz-logo-original.png",
    "original": "/assets/dilijenz-logo-original.png",
    "favicon": "/favicon.ico",
    "triangleFavicon": "/assets/dilijenz-favicon-triangle.ico",
    "refinedMark": "/assets/dilijenz-mark-refined.svg",
    "monoMark": "/assets/dilijenz-mark-mono.svg",
    "horizontal": "/assets/dilijenz-logo-horizontal.svg",
    "horizontalDark": "/assets/dilijenz-logo-horizontal-dark.svg",
    "squareRefined": "/assets/dilijenz-logo-square-refined.svg"
  },
  "iconography": {
    "style": "2.2px line icons, square 48px grid, rounded joins, no decorative fills",
    "stroke": "currentColor",
    "icons": {
      "boardPack": "/assets/icons/icon-board-pack.svg",
      "evidence": "/assets/icons/icon-evidence.svg",
      "decision": "/assets/icons/icon-decision.svg",
      "actionOwner": "/assets/icons/icon-action-owner.svg",
      "risk": "/assets/icons/icon-risk.svg",
      "boundary": "/assets/icons/icon-boundary.svg",
      "vault": "/assets/icons/icon-vault.svg",
      "matrix": "/assets/icons/icon-matrix.svg",
      "reviewLoop": "/assets/icons/icon-review-loop.svg"
    }
  },
  "documentStates": {
    "draft": "#55606b",
    "needsSource": "#b7791f",
    "needsOwner": "#b7791f",
    "reviewed": "#4d8b74",
    "boardReady": "#2820b4",
    "private": "#061b3d"
  }
}